Privacy Policy

1. Introduction

Money Ace Pty Ltd (ABN 12 345 678 901) ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book our services, or interact with us in any way.

This policy is designed to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and applies to all personal information we collect.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact details (name, email address, phone number, postal address)
• Booking information (tour preferences, dates, group size, special requirements)
• Payment information (credit card details processed through secure payment gateways)
• Emergency contact information
• Dietary requirements and medical conditions relevant to tour safety
• Photography release information
• Marketing preferences and communication history

2.2 Website Usage Information

When you visit our website, we may automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on pages
• Referring website information
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Provision: To provide safari tours, process bookings, and manage customer relationships
• Communication: To respond to inquiries, send booking confirmations, and provide tour updates
• Safety: To ensure participant safety during tours and manage emergency situations
• Payment Processing: To process payments and manage financial transactions
• Marketing: To send promotional materials and newsletters (with your consent)
• Legal Compliance: To comply with legal obligations and industry regulations
• Business Improvement: To analyze website usage and improve our services

4. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

4.1 Service Providers

We may share information with trusted third parties who assist in our business operations, including:

• Payment processors and financial institutions
• Tourism operators and accommodation providers
• Transportation companies
• IT service providers and website hosting companies
• Marketing and analytics providers

4.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal obligations or court orders
• Protect our rights, property, or safety
• Respond to emergency situations
• Investigate suspected fraud or illegal activities

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Secure payment processing through PCI DSS compliant systems
• Regular security assessments and updates
• Access controls and staff training on privacy protection
• Secure backup and disaster recovery procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. Types of cookies we use include:

• Essential Cookies: Required for website functionality
• Analytics Cookies: To understand website usage and improve performance
• Marketing Cookies: To provide personalized content and advertisements

You can manage cookie preferences through our cookie consent banner or your browser settings. For more information, see our Cookie Policy.

7. Your Rights

Under Australian privacy law, you have the following rights regarding your personal information:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Objection: Object to certain uses of your information, including direct marketing
• Portability: Request transfer of your information to another service provider
• Complaint: Lodge a complaint about our handling of your personal information

To exercise these rights, please contact us using the details provided below.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

• Customer records: 7 years from last interaction (for tax and legal purposes)
• Booking information: 3 years after tour completion
• Marketing communications: Until you unsubscribe or request deletion
• Website analytics: Aggregated data retained for business analysis

9. International Data Transfers

Some of our service providers may be located overseas. When we transfer your personal information internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the Australian Privacy Commissioner
• Standard contractual clauses
• Certification schemes and codes of conduct

10. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

If you are not satisfied with our response to your privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.